Your Personal Branding Bible
The guide I wish I'd had when I stepped out from behind the chair, for emerging and existing industry educators and leaders who are ready to turn what they know into a career with more freedom, impact and purpose.
Get the Bible
You've been the best in the room for years, and now you want something of your own
Most of us started as the therapist or the hairdresser, and we were good at it, so good that we stepped up through every level the industry had to offer until we hit the ceiling of working for someone else. The question then becomes how you take everything you know, put words to it, package it up and actually sell it.
That's what this Bible is for. It won't do the work for you, because it starts and ends with you, and along the way you'll probably bump into self-doubt, old beliefs and a few stories other people have told you about what you can and can't do. If you do the work anyway, you'll find a level of confidence you didn't know you had, and once that first email, DM or call comes through asking you to present or to buy from you, you'll wish you'd started sooner.
I know because I've done it myself, and this is everything I'd tell you if we were sitting across the table from each other.
Seven chapters, in the order I'd do it
- 01
You are your brand
Your identity, your online presence, your content and the consistency that makes people remember you, plus what it looks like to literally be your brand in everything you do.
- 02
Your point of difference
What truly sets you apart in an industry where suddenly everyone is an expert, and why a clear point of difference is what lets you charge a premium.
- 03
You are the expert
Be the job before you get the job. How to know, prove and own your expertise, so self-doubt stops getting a say right before you walk on stage.
- 04
Your services
Start with the life you actually want and work backwards, then shape education, one-to-ones, workshops, online programs and brand work into a menu people can choose from.
- 05
Your pricing
The maths behind what you should charge, when working for free is and isn't okay, how to cost your travel, and the traps of overpricing, underpricing and overcomplicating.
- 06
Working with brands
When brands set their budgets, how to find value alignment, the difference between a collaboration, a partnership and a sponsorship, and how to build the pitch deck and send the email.
- 07
Gaining traction
Where to start, how to show up consistently on social media and in industry communities, and how to get yourself in front of industry media.
Ten Brain Worm exercises, so you do the work as you read
- A brand board checklist and a brand identity template for your logo, colours, fonts and imagery
- Five questions that uncover your point of difference, plus a word bank to help you name it
- An expertise checklist that proves you're worthy of the title
- A services map for what you sell, how it's delivered and what's included
- A monthly income and expenses tracker to work out what you need to charge
- A dream brands list with how you'll work together and where your values align
- A pitch deck checklist, so the first one you send looks like you've done it before
Who it's written for
It's for emerging and existing industry educators and leaders, the therapists, hairdressers, injectors, salon and clinic owners and brand people who know they have more to offer than their column or their treatment room, and who want a clear, practical place to start before they spend a cent on a logo or a domain.
If you'd rather have me alongside you while you build it, the Personal Branding Online Course or a strategy session will get you there faster, because a book can only take you so far on its own.
Why I'm the one who wrote it
I've done this work myself, from therapist to paid global keynote speaker, all by hand and without help, and wow, have I learnt some lessons along the way. I got there by building a personal brand that is known, liked and trusted, which in turn gets me paid by the household brands our industry loves. I also run Inside Industry, a consultancy where I'm having conversations with brands who are desperate for new talent to feature as their ambassadors, take the stage at their events or license their education to.
I've watched too many brilliant people in this industry stay small because nobody ever explained how visibility actually works, and this Bible is everything I've learnt about fixing that, written down so you can start tonight.
Everything you need to know
pages across seven chapters
Brain Worm exercises to work through as you read
An A4 PDF eBook, ready to print and write all over or to read on screen
As soon as you check out, the Bible is waiting in your tamarareid.co library to download, and it's yours to come back to any time.
inc GST, with a tax invoice for your business
Questions
Is this the same as the online course?
No. The Bible is the written guide you work through on your own, while the Personal Branding Online Course builds on it over six self-paced weeks with a lot more depth, so the Bible is the best place to start if you're not ready for the course yet.
Can I print it?
Yes, it's an A4 PDF, so you can print it, write all over the exercises and keep it beside you while you work.
How do I get it after I buy?
It's ready straight away in your tamarareid.co library, so you can download it as soon as you check out and come back to it whenever you need.
Can my business pay?
Of course, and you'll get a tax invoice in your business name, with GST included in the $47.
I'm ready to go further than a book. What's next?
Come and build your brand with me in the room at Personal Branding Basics on 15 February, or start the Personal Branding Online Course whenever you're ready.
