Build It, Brand It, Bank It ยท by Tamara Reid
A self-paced online course to develop your personal brand and build your industry profile.
Learn how to grow your reach, charge your worth, and attract brand partnerships, without burning out or blending in.
You've got the talent. Now let's build the brand to match.
You have something special: a signature consultation method, a clever way of using devices to get results, or the kind of chat that makes retailing feel effortless.
You know you've got value to share with the professional hair and beauty industry (I'm talking fellow therapists, salon owners, educators, or even BDMs), but you're stuck on where to start.
You are incredible at your craft, but not so confident in turning that magic into a clear path forward.
Honestly (even if it feels a little cringeworthy to admit), you'd love to have your own course, maybe write an eBook, get up on stage for a keynote, be interviewed on a podcast, or even host an event.
You manifest your dream life, and guess what? It's closer than you think. You just need someone experienced to say, "Here's the plan. Put your energy here."
You are already a personal brand, you just don't see it yet. Those brands on your vision board? They're out there, waiting for someone like you to step forward.
This online course is made for you.
For both emerging and existing industry educators and leaders
Build It, Brand It, Bank It is a six-week course for ambitious humans in the professional hair and beauty industry.
You might be a therapist, educator, BDM, clinic owner, or someone with a unique skill, method, or message you're ready to share.
It's for the ones who've started something, or feel that pull to step into something bigger, but need clarity, confidence, and a solid brand to back it. Whether you want to create your own course, start speaking on stages, or finally get paid what you're worth, Build It, Brand It, Bank It gives you the strategy (and tools) to build a personal brand that gets you noticed, booked, and backed.
Join industry leader and brand marketing consultant Tamara Reid as she guides you through the exact methodology she uses with her clients to build a personal brand and market your skills in a way that gets you seen, heard, and in demand.
Video or audio
6 modules, 20 lessons and 7 hours of learning, so you can watch or listen on your own schedule.
Proven methodology
Resources that shape how you show up.
Actual guidance
Answers to all the questions your head is filled with, from someone who has done the work.
Right now, you are here
Does any of this sound familiar?
You're great at what you do, but you have no idea how to market yourself
You're confident in your skill, but branding, visibility, and content? That part feels overwhelming and out of reach.
You have big ideas, but no clear roadmap or idea of where to start
You want to launch something meaningful (a course, eBook, event, or podcast) but you're stuck on what steps to take first.
You want to put yourself out there, but fear keeps getting in the way
Whether it's fear of judgement or just not knowing what to say, showing up as you feels a little too uncomfortable right now.
You're doing all of the things, and still not getting noticed
You're posting, showing up, maybe even offering things for free, but you're still not attracting the opportunities or recognition you deserve.
You struggle to charge for what you know
You've got valuable experience and insight, but turning that into a priced offering? That part makes you second-guess yourself.
You want to work with brands, but don't know how
You see others getting booked, partnered, and paid, and deep down you know you're just as capable. But the how? That's what's missing.
Investment options
Pay in full, pay in 3 or pay in 6.
All prices in AUD. Every option gets you the full course, the private community and lifetime access.
From the people who've done it
In their words.
The curriculum
You will learn this, in six weeks.
One module a week, so you stay focused and out of overwhelm.
Week 1Foundations of a strong brand
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Module 1: Defining and positioning your brand
- Building a sustainable personal brand
- The long-term brand strategy: sustainability and future-proofing
- Mapping the industry landscape: trends, competitors and gaps
- Understanding your brand identity: tone of voice, visual identity and consistency
Week 2Accelerating your brand's reach and longevity
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Module 2: Expanding and sustaining brand growth
- What's your offering? Digital courses, eBooks, memberships, subscriptions, podcasts, events, coaching and keynote speaking
- Brand positioning: how to stand out in a saturated market
- Defining your brand objectives: awareness, acquisition and advocacy
- Thought leadership: positioning yourself as an authority
Week 3Monetising your brand and offers
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Module 3: Defining and pricing your offerings
- Types of ways to monetise your offering
- Industry standard pricing: understanding market rates and competitive pricing
- When to offer pro bono or contra deals: strategic value vs. free work
- Your funnel: from social media to digital media to revenue
Week 4Collaborations and partnerships
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Module 4: Working with brands and monetising partnerships
- What are brands looking for? Understanding brand budgets and decision making
- Building your partnerships prospectus: positioning yourself for collaborations
- How to pitch to brands: securing paid partnerships and sponsorships
- Negotiating and securing long-term brand deals
Week 5Content creation and distribution strategy
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Module 5: Content creation made smarter
- Content pillars: structuring your message for consistency
- How to stay consistent with content and branding
- Scaling your brand's reach: leveraging omni-channel strategies
- When (and where) to put paid spend behind content
Week 6Media and PR essentials for brand growth
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Module 6: Mastering media and PR
- Working with media: how the media industry works
- The power of owned, earned and paid media
- Advertorial vs. editorial: knowing the difference and how to leverage each
- How to pitch to media: crafting a winning pitch
Your mentor
Real advice, from someone who gets it.
You have sat through every skin training, device demo, and ingredient workshop you can find. You've turned up to all the business seminars, heard from the coaches, taken the notes, and yet something's still missing. Because what you're really craving is the know-how to build your personal brand, the kind that lets you teach others, share your skills, and actually get recognised for what you bring to the table.
You have probably even looked outside the industry, but the 5am hustle culture and "make money while you sleep" sales tactics feel off. Another generic eBook? Nope, not your style. You want real advice, from someone who gets it.
It's totally normal to see other educators and industry influencers up on stage and wonder how they got there. What was their pathway? How did they land a partnership with [insert brand you know inside-out], and how do you get in the room too?
This course is where those questions finally get answered. Taught by Tamara Reid, an experienced brand marketing consultant who's helped grow both corporate giants and creator-educators across the professional beauty industry, you'll get practical, proven advice from someone who's in the trenches with brands every day. No fluff, just the real, clear steps to get you where you want to go.
Address
PO Box 4026
Langwarrin VIC 3910
